If you haven’t heard about the new Boutiques.com : it’s new, and it’s from Google. It’s designed to be based on algorithms to “learn” your fashion tastes and choose styles that you’ll love.

Since I’m in love with all things web and all things fashion. I decided to give it a test run.

You start out by being presented by two styles at a time, and choosing your favorite.  Afterwards, it gives you a style grouping: classic, romantic, edgy, etc. Kind of fun, but I didn’t need the quiz to know what category I fall into.

Next you’re given a selection of cuts, colours and fashions. This was my favourite part. You’re given the option of choosing what you “Love” and “Hate”, by category (tops, bottoms, shoes, etc). This part was really awesome, because it allows me right away to filter out styles I *know* won’t work on me. (for example, reptile prints, wide-leg pants, and peep-toe shoes are a huge NO). Next, you choose a “love” and “hate” list of designers. I was impressed by the designers list: they had a few smaller labels and it wasn’t all expensive.

After that, you’re directed to your boutique of recommended items. I was pretty happy with what was displayed for me: all black, and mostly things in my style. The layout is simple and clean and easy to follow. You can also save or share items, which is great for gift-giving season.

So give it a try! You might find something new you love, or at least have fun daydream about someday being able to afford your wishlist. (Mine is here if you want to follow me, by the way. It’s my birthday soon.)